Evaluation of Kentucky's "Buckle Up Kentucky : It's the Law & It's Enforced" 2005 campaign.

PDFTech ReportKTC-05-18/KSP1-05-1ISeat belt useMass mediaEvaluationCampaignsSurveysBefore and after studiesPublicityLaw enforcementKentuckyUniversity of KentuckyAgent, Kenneth R.Green, Eric R.Langley, R. E.University of KentuckyKentucky State PoliceUS Transportation CollectionThe objective of this report was to document the results of the "Buckle Up Kentucky: It's the Law & It's Enforced" 2005 campaign in Kentucky. Data were also taken to document the change in usage after enactment of the primary enforcement law. The campaign involved a combination of earned media, paid media, and enforcement.The evaluation of the campaign included documenting the activities associated with the program (publicity and enforcement) and evaluating the results. The evaluation involved conducting observations of seat belt usage at a sample of locations across the state, motorist surveys obtained at driver licensing locations, telephone surveys of drivers, and comparing the number of fatal and injury crashes during the enforcement period with previous years